It manages to look different to its siblings, the XC60 and XC90, and other rivals without looking ugly. There’s plenty of cases when ‘different’ means awkward lines or, even worse, the opposite: bland cars that all look the same.
The proportions on this car look spot-on, with neat overhangs, that well-known Volvo grille and the sweeping side line upwards towards the C-pillar that I’d expected to look rubbish but doesn’t.
By comparison, I’ve always found the Range Rover Evoque lardy and the BMW X1 and Audi Q3 generic. The Jaguar E-Pace is a handsome new alternative, but this certainly has a Scandinavian design edge about it.
It is looks that will largely sell a car. With the XC40, Volvo has found its answer to the Evoque and its huge success for Land Rover. The XC40 is set to launch Volvo into the stratosphere.
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AutoCar has nothing but praise for the XC40's looks: https://www.autocar.co.uk/opinion/new-c ... ar-segment