New Volvo Logo

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Moss
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Post by Moss »

This is the new Volvo logo :

Volvo logo new.jpg

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Greggspies
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Post by Greggspies »

Yes, it's rubbish, isn't it?
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Moss
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Post by Moss »

Greggspies wrote: Tue Sep 28, 2021 6:05 pm Yes, it's rubbish, isn't it?
It is.
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Post by Bocca70 »

Hey! My seven year old drew that for Volvo.
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Post by ropetko »

Just seen it today as a new app icon. Does anyone new which new functionalities came with that new logo? Looks like it's just the logo we got.
Lot less classy than the previous one, which is a bad thing for the brand that wants to be classy.
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Post by Greggspies »

Improved stability is all Volvo said.
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Post by jamie307 »

Apparently they had to "modernise, unify and optimise for the ongoing digital transformation as well as electrified movements in the markets and in society". :ugeek:
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Moss
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Post by Moss »

jamie307 wrote: Thu Sep 30, 2021 9:59 am Apparently they had to "modernise, unify and optimise for the ongoing digital transformation as well as electrified movements in the markets and in society". :ugeek:
That’s what they say, indeed.

It would be less spectacular but probably more truthful to say that Volvo Group, the original owners of the Volvo brand and logo, do not want Volvo Cars (or Zhejiang Geely Holding) to still use an identical Volvo logo.

Anyhow, the new Volvo Cars logo is absolute rubbish.
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Post by Greggspies »

Volvo Group too:

The logo – which is known as the Volvo Iron Mark – now appears as a flat design, the first major update since 2014’s 3D iteration.

The brand’s wordmark also now appears in a “spread version” and will be used for both Volvo Group and Volvo Car Group, explains Volvo Group senior vice president of brand experience Caroline Fransson.

The updates are a result of an in-house collaboration between design teams at Volvo Group and Volvo Car Group, Fransson confirms.
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Moss
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Post by Moss »

Greggspies wrote: Thu Sep 30, 2021 4:09 pm Volvo Group too:

The logo – which is known as the Volvo Iron Mark – now appears as a flat design, the first major update since 2014’s 3D iteration.

The brand’s wordmark also now appears in a “spread version” and will be used for both Volvo Group and Volvo Car Group, explains Volvo Group senior vice president of brand experience Caroline Fransson.

The updates are a result of an in-house collaboration between design teams at Volvo Group and Volvo Car Group, Fransson confirms.
Well, it's even worse than I thought it was.
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