I live in the Netherlands and am the owner of the major Dutch language forums for Volvo enthousiasts: www.volvo-forum.nl with over 45.000 members in the Netherlands and Belgium.
Next to that I started some Volvo Facebook pages/groups and a webshop for Volvo stickers and other goodies: www.swedish-connection.nl
The XC40 forum was mentioned to me as the rubber Swedish Flag, used on the XC40 (and I sell in my webshop) was mentioned here.
Volvo is a passion and people at Volvo say that I probably have blue blood
I have driven many Volvo's since the mid 80's, At this moment just one, a 2005 V70.
One of my next Volvo's will be an XC40 I'm sure.